The Difference Engine
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Personal Information
Organization / Workplace
Greater New York City Area United States
Industry
Advertising / Marketing / PR
Website
www.thedifferenceengine.co
About
Farrah believes that a customer-centric approach is essential to designing innovative products and services. She created The Difference Engine to help companies apply this approach to drive brand and business growth. Her expertise in digital strategy and design; technology, web, and mobile trends; mobile utility; and product and service design ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She has been a copywriter, digital creative director, group planning director, brand strategist, and innovations lead, working
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lean planning lean strategy lean research marketing and advertising market research measurement digital strategy customer development leandaywest lean in women brand strategy digital marketing design thinking innovation customer discovery mobile marketing product strategy learning to code coding railsconf leandaylondon womenwtf gender apis start up art directors club analytics marketing strategy brand management business development new business hyper island social media measurement scamp2012 focus group games lean startup machine advertising agency gps mobile web augmented reality qr code location based services strategy 4as mobile culture smartphones mobile technology #leanignite #leanplanning #leanagencies planningness agile planning
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