Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Head of Analytics & Lead Data Scientist at MRM//McCann
Industry
Advertising / Marketing / PR
Website
https://gabrielebaldassarre.com
About
* Managing the Analytics team in MRM//McCann involved in several projects involving Advanced Analytics on Digital (web, social, unstructured data), Machine Learning, Visual Reporting with Tableau and CRM activities with Siebel and Salesforces. Main open projects atm in automotive, financial services and large-scale retail sectors.
* Responsible of developing "Drive-2-Analytics": a corporate-level data strategy project roadmap which includes interactive workshops, KPI design sessions, data sources modeling and visual reporting design. The data strategy process is held using the agile methodology and the preferred output is a Visual Reporting suite using Tableau, Domo or QlikSense.
* Resp...
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version-control
continuous-development
talend
data integration
data transformation
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