Personal Information
Organization / Workplace
Ireland Ireland
Occupation
CEO, Founder
Industry
Technology / Software / Internet
About
Gerry has developed Top Tasks Management, a research methodology that helps large organizations better understand the most important needs of their customers and employees, and then optimize the performance of these needs / tasks. Top Tasks is used by organizations such as Google Search, Microsoft, Cisco, VMware, IBM, and NetApp.
Gerry has written five books on how the Web has facilitated the rise of customer power. His fifth book, The Stranger’s Long Neck, focuses on explaining the methods for identifying and measuring the performance of customer top tasks.
The Irish Times described Gerry as one of five visionaries who have had a major impact on the development of the Web. He has appe.
Tags
customer experience
user experience
ux
usability
cx
information architecture
navigation design
student experience
digital strategy
collaboration
content marketing
web design
top tasks
design management
online self-service
content strategy
content
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