Personal Information
Organization / Workplace
Portland, Maine Area United States
Occupation
Recognized leader in higher education enrollment management and digital marketing.
Industry
Education
Website
http://www.chegg.com
About
Gil is a recognized leader in higher education enrollment management and marketing.
After leading yet another record-breaking recruitment cycle in 2011, Gil dove head first into the education startup revolution. In May 2011, Gil joined the Zinch.com team to lead the company's marketing and thought leadership initiatives. The company was acquired by Chegg that September, and continues to transform into the leading students-first connected learning platform, while still leading the textbook rental market.
Gil's energy and enthusiasm is used to help colleges and universities understand how to best reach prospective students in support of their enrollment goals. Gil leads numerous research ...
Tags
higher education
college admissions
enrollment management
enrollment marketing
digital marketing
college recruitment
social media marketing
transfer recruitment
social media
international admissions
mobile marketing
college rankings
marketing
retargeting
student recruitment
nacac 2016
chegg
career services
location-based advertising
digital remarketing
geofencing
virtual events
sms
chat
streaming
webcasting
digital
virtual
1st party data
wechat
baidu
cso research
niche.com
mobile advertising
outcomes
predictive analytics
student success
tutoring
rec
crm
re-targeting
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