Personal Information
Organization / Workplace
San Francisco Bay Area, CA United States
Occupation
Principal, founder
Industry
Technology / Software / Internet
Website
gotoresearch.com
About
gotomedia is a strategic consulting agency offering user experience and branding solutions. We are focused on understanding your audience and what motivates them to action. Our expertise in usability and design helps to solidify your brand and positioning - from mobile interfaces to a site redesign
Tags
kelly goto
gotomedia
go2girl
gotoresearch
ux research
product strategy
rapid research
design research
emotional usability
design ethnography
user experience
usability
chat ui
natural language
nlp
dmi
voice ui
voice ux
a11y
accessibility
voiceui
conversation design
chatbots
voiceux
grounded theory
ux strategy
rapid ux research
rapid ethnography
rapid research cycles
journey mapping
personas
lean ux
user experience strategy
uxfellows
hypothesis driven research
open coding
mental model
rosenfeld media eux15 enterprise ux applied resear
ethnographic research
culture
ux
thick data
big data
ethno probing
smart data
ethnography
innovation
ethno mining
beyond usability
emotional ux
emotion
economy
design strategy
ieee
sxsw 2014
global gesture study
gesture research
ieee technology for humanity series
sxsw
ux fellows
why finding
kansei
design thinking
addiction
sensory engineering
contextual research
service design
mind the product
lifestyle design
gotomobile
experience sampling
aiga
incontrol2010
mobile research
turing test
ipad
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