Personal Information
Organization / Workplace
Hong Kong Hong Kong
Industry
Technology / Software / Internet
Website
www.concur.com
About
• E-marketing campaigns and customer database management for shopping mall, which aimed to keep good membership loyalty and stable exposure throughout a year.
• Viral marketing strategic planning for government organization, doubled exposure and acquisitions of the mobile application.
• Running loyalty program for local jewelry chain stores with average 35% response rate.
• Viral marketing campaign for baby milk powder. Making the new ingredients well known by local parents with attitude changes toward the brand. The online exposure raised 20% within 2 months.
• Strategic planning and execution for FMCG clients, encouraged interactions between clients and consumers.
Tags
digital marketing
mobile
online retail
china
mobile marketing
display
sem
online advertising
e-commerce
china ecommerce
online shopping
online marketing
internet
audience
online to offline
baidu
direct access
o2o
accessories
hat
consumers
bag
footwear
apparel
beauty
personal care
foreign brands
trend
multi-screen
tablet
search marketing
programmatic buy
china ad network
china ad exchange
rtb
retargeting
marketing
display ad
funnel conversion
seo
digital
advertising
attribution model
ecommerce
ad technology
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