Personal Information
Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Occupation
Brand strategist / Merkstrateeg
Industry
Advertising / Marketing / PR
Website
mountview.nl
About
Ingmar is an innovative brand strategist. He helps brands transforming from an advertising approach ('saying') to building brands with service, innovation and customer centricity ('doing').
He has a solid strategic background and is a thought leader on building brands in the digital age.
He positions brands, develops brand propositions and creates promotional strategies. He doesn't believe in Powerpoint. He directly translates a strategy into prototypes. These prototypes can easily be shared, tested and translated into creative concepts. Other keywords: brand utility, growth-hacking, behavioural design and wow factor.
Tags
ingmar de lange
brand utility
social media
digital marketing
marketing
mountview
marketing strategy
ubx
virtual identity
strategic planning
internet marketing
social media 247
hyves
golden propeller
marketing innovation
marketing as a service
futurelab
See more
- Presentations
- Documents
- Infographics
What the F**K is Social Media: One Year Later
Martafy!
•
14 years ago
People Don't Care About Your Brand
Slides That Rock
•
9 years ago
The Subtle Art of Seduction
Stephen Anderson
•
13 years ago
a useful guide to the brand utility - 2014 version
Ingmar de Lange
•
10 years ago
iPhone AppStore Secrets - Pinch Media
Pinch Media
•
15 years ago
Social Business By Design
David Armano
•
14 years ago
social media 247 - a marketing model - 2014 version
Ingmar de Lange
•
9 years ago
Top 50 Facebook Pages 2009
Willis Wee
•
14 years ago
The Next Generation Content Is The Product
Helge Tennø
•
8 years ago
Auditing Your Agency's Business Model
Ignition Consulting Group
•
10 years ago
How to Build a Web App (for Non-Programmers)
Noah Brier
•
13 years ago
How to really make something
Made by Many
•
13 years ago
Fallon Brainfood: Inspired By Kittens
Aki Spicer
•
15 years ago
We need change
Helge Tennø
•
15 years ago
When the marketing becomes the product
Helge Tennø
•
14 years ago
When the Marketing Becomes the Product 2
Helge Tennø
•
14 years ago
The Conversation Starts From Within
Tom Himpe
•
15 years ago
Musea In Transitie
Jim Stolze
•
14 years ago
Brand Vs Utility
Noah Brier
•
16 years ago
Una guía para lograr construir marcas útiles
👾 Fernando Barbella
•
13 years ago