Personal Information
Organization / Workplace
Moscow, Russian Federation Russian Federation
Occupation
digital strategic planning director at Proximity Russia
Website
ilyapetrov.com/blog
About
Digital native with 12-year experience in cross-channel digital-centred communication strategy. Deep expertise in digital marketing, social media and e-CRM based on strong integrated background: ATL, BTL, PR and brand planning. Key clients: P&G, Nike, Visa, Wrigley, Mars, Bacardi, etc.
I believe digital is not a channel and even not an environment. It's a new way of thinking and all communications should be integrated through it. My motto is "Magic thinking, heroic actions".
STRONG TECHNICAL BACKGROUND
Ambassador of logic, started programming at 8 y.o., national math contests winner, at 17 y.o. was No.18 of mathematicians of same age in Russia, pass to math faculty of Moscow State Unive...
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