Personal Information
Organization / Workplace
Barcelona Spain
Occupation
Marketing Professor
Industry
Education
About
I teach sales & marketing at IESE Business School. I have a PhD in Consumer Behavior from the UCLA Anderson School of Management. I do research on how consumers evaluate and buy experiences (as opposed to tangible objects). I consult with companies on issues related to sales and marketing.
Tags
marketing
content marketing
social media marketing
marketing de contenidos
plan de marketing
marketing plan
targeting
market segmentation
market orientiation
odontología
dentistry
tendencias consumo
comercio local
hoteles
turismo
experiencias
business challenges
big data
internationalization
business
customer experience
marketing colegios escuelas educativo
See more
- Presentations
- Documents
- Infographics