Personal Information
Organization / Workplace
San Francisco Bay Area, CA United States
Occupation
Data Whisperer and Design Thinker
Industry
Electronics / Computer Hardware
Website
blog.argusinsights.com
About
Social Media is transforming the consumer market into a network of connected buyers, sellers, reviewers, and commentators. People are more willing to be persuaded by their peers than by a corporate marketing campaign. Negative discussion surrounding a product or service will inhibit sales. Yet, positive discussion can accelerate sales. Social Capital, or the amount of trust consumers have in products and brands, is now a significant factor in an organization's future success. The consumer and product or brand relationship will strengthen if companies can accurately respond to the needs of customers and meet the expectations of consumers.
I started Argus Insights to be the world's first ...
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