Personal Information
Organization / Workplace
Greater Philadelphia Area, Metropolitan Philadelphia United States
Occupation
Leadership in Content Strategy, Brand Storytelling, & Editorial Operations
Website
windminer.wordpress.com/
About
I lead content strategy in large global organizations. I help executives, decision makers, and subject-matter experts communicate with impact.
My success comes from engaging and guiding cross-functional enterprise teams in defining why, how, and what they communicate – and about which kinds of stories can best help them connect with their audience and advance business strategies over time and around key themes.
For these teams, I partner with them in identifying content gaps, understanding audience interests, codifying best practices and governance, and developing brand stories that shape and affirm the audience's perception. Together, we produce content that demonstrates subject-matt...
- Presentations
- Documents
- Infographics
Taxonomy 101: Presented at Taxonomy Boot Camp 2019
Enterprise Knowledge
•
4 years ago
Designing an Organization’s KM Journey
Enterprise Knowledge
•
4 years ago
Leveraging KM as the Foundation for AI
Enterprise Knowledge
•
4 years ago
The Cost of Doing Nothing with Knowledge Management
Enterprise Knowledge
•
5 years ago
The Value of KM for Remote Work
Enterprise Knowledge
•
4 years ago
brandshare: Edelman’s Consumer Marketing Study
Edelman
•
10 years ago
Digital Strategy, Consumer Insights & Target Audience
Ardian Atmaka
•
10 years ago
How to Make a Killer Landing Page #INBOUND13
HubSpot
•
10 years ago
Why Content For the Enterprise?
Kevin Nichols
•
8 years ago
Digital Organization
Capgemini
•
8 years ago
Digital Organization
Capgemini
•
8 years ago
Establishing a Brand-Driven Message Architecture Workshop at HOW
Margot Bloomstein
•
9 years ago
A Guide to Sales and Marketing Messaging Alignment with WittyParrot
WittyParrot
•
10 years ago
Persona Driven Keyword Research
Michael King
•
9 years ago
Defining Our Profession Defining Ourselves at Confab
Margot Bloomstein
•
8 years ago
So You Want to Be a Content Strategist?
David Dylan Thomas
•
9 years ago
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Kristina Halvorson
•
9 years ago
Building an Integrated Content Strategy
Jonathon Colman
•
10 years ago
Planning for Content Governance
Rick Allen
•
11 years ago