Personal Information
Organization / Workplace
Greater Philadelphia Area, Metropolitan Philadelphia United States
Occupation
Leadership in Content Strategy, Brand Storytelling, & Editorial Operations
Website
windminer.wordpress.com/
About
I lead content strategy in large global organizations. I help executives, decision makers, and subject-matter experts communicate with impact.
My success comes from engaging and guiding cross-functional enterprise teams in defining why, how, and what they communicate – and about which kinds of stories can best help them connect with their audience and advance business strategies over time and around key themes.
For these teams, I partner with them in identifying content gaps, understanding audience interests, codifying best practices and governance, and developing brand stories that shape and affirm the audience's perception. Together, we produce content that demonstrates subject-matt...
- Presentations
- Documents
- Infographics
Digital Organization
Capgemini
•
8 years ago
Digital Organization
Capgemini
•
8 years ago
The Future of Business Models #FutureOf
Jeremiah Owyang
•
10 years ago
Building an Integrated Content Strategy
Jonathon Colman
•
10 years ago
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media, by Rebecca Lieb and Jeremiah Owyang
Altimeter, a Prophet Company
•
11 years ago
Content Strategy: Content is King!
Karen McGrane
•
14 years ago
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Kristina Halvorson
•
9 years ago
Knight civic-tech
Knight Foundation
•
10 years ago
Persona Driven Keyword Research
Michael King
•
9 years ago
brandshare: Edelman’s Consumer Marketing Study
Edelman
•
10 years ago
Scoop-It Dec. Meet Up: Content Curation for Nonprofits
Beth Kanter
•
10 years ago
The Evolution of Digital Marketing Communications & What It Means For You in 2014
Michael Pranikoff
•
10 years ago
Social Media and International Organizations
Beth Kanter
•
10 years ago
How to Make a Killer Landing Page #INBOUND13
HubSpot
•
10 years ago
Defining Our Profession Defining Ourselves at Confab
Margot Bloomstein
•
8 years ago
Pragmatic Issues In Discourse Analysis
Louis de Saussure
•
14 years ago
Planning for Content Governance
Rick Allen
•
11 years ago
Know thyself: Your school's message-driven content strategy
Margot Bloomstein
•
10 years ago
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Michael Pranikoff
•
10 years ago
Magnetic Content: Strategies for Customer Attraction
Barry Feldman
•
11 years ago
Establishing a Brand-Driven Message Architecture Workshop at HOW
Margot Bloomstein
•
10 years ago