Personal Information
Organization / Workplace
Greater New York City Area, New York United States
Industry
Consulting / Advisory
Website
type2consulting.com
About
Type 2 Consulting helps well-run companies achieve their full potential by addressing blind spots in traditional approaches to strategy. We go beyond the functional drivers of business success to explore how purpose, meaning and belonging can add to business value. Our clients rely on our ability to integrate strategy, finance and marketing to reveal and unlock value.
Tags
brand valuation
brand value
brand finance
marketing finance
marketing accountability
intangible value
business strategy
customer value
millward brown
interbrand
strategy
purpose
#marketing accountability
#type2consulting
#brand valuation
#brandvalue
#brandvalue #brandvaluation #type2consulting
eurobrand
brand equity
ma
vulcans & earthlings
value capture
value relevance
excess returns
m&a
brand strategy
mergers
abnormal returns
trademark
goodwill
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