About Kameliya Baycheva works as an Insight Manager at Havas Media (Frankfurt am Main, Germany). Kameliya is involved in the development, coordination and management of B2B projects in the field of media and marketing communications. Specific projects relate to analysis of media investment allocation, reviews of competitive communication activities, generation of learnings and insights for future campaign optimization.
Kameliya Baycheva holds a MA in International Marketing from the Technical University of Mittelhessen (THM), Gießen, Germany and a BSc in International Business Studies from the Matin-Luther University Halle Wittenberg, Halle (Saale), Germany. During the course of her master s..