Liliane Kuiper-Hoyng

Groningen Area, Netherlands Netherlands

Customer Discovery and Innovation at Elsevier

Technology / Software / Internet

I can help your company develop products that wil be adopted much faster on the market. My work is a combination of Marketing and Product Development. This means I understand both worlds and can communicate well with both Technical Specialists and Marketing Managers. During my 15 years of product development I have experienced how important it is to address the customer needs at an early stage of product development. Many companies wait until the product is on the market to find out if the product or service innovations serve the customer needs and create a positive user experience. At this stage it is much more expensive and time consuming to make major changes. I will, support mark...