Liz Paul
1 SlideShare 12 Followers 16 Followings
Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Director of Strategy and Growth
Industry
Advertising / Marketing / PR
About
• Led agency’s proprietary thought leadership initiative - “The Choicefuls” - quantitative study integrating consumer,shopper and brand persona/archetypes. Speaker, 2014 Expo West, "Progressive Consumers: 12 Innovative ways into their hearts and carts" • Strategy lead for successful seven year Kashi campaign (7 Whole Grains on a Mission), including evolution from sub-brand to Masterbrand positioning • Core team member of Kashi segmentation project resulting in identification of new target consumer segments for new product/category expansion ideation as well communication messaging • New product positioning development and launch communication testing experience across numer...
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progressive consumers
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Presentations

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The Choicefuls -Progressive Consumers - 12 Innovative Ways into their Hearts & Carts

9 years ago • 2467 Views
Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Director of Strategy and Growth
Industry
Advertising / Marketing / PR
About
• Led agency’s proprietary thought leadership initiative - “The Choicefuls” - quantitative study integrating consumer,shopper and brand persona/archetypes. Speaker, 2014 Expo West, "Progressive Consumers: 12 Innovative ways into their hearts and carts" • Strategy lead for successful seven year Kashi campaign (7 Whole Grains on a Mission), including evolution from sub-brand to Masterbrand positioning • Core team member of Kashi segmentation project resulting in identification of new target consumer segments for new product/category expansion ideation as well communication messaging • New product positioning development and launch communication testing experience across numer...
Tags
progressive consumers
See more