Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Director International Master in Luxury Management, Mip School of Management, Politecnico di Milano
Industry
Education
Website
www.marketingreloaded.com/blog
About
Strategy and marketing consultant and professor has developed a strong international experience in consulting (as Senoir Associate for Valeocon) on business model innovation, brand portfolio building and management, multichannel marketing and marketing and new media. Head of the Marketing Department of one of the leading Italian Business School (Mip-School of Management) teaches in MBA and in-house training programmes on marketing management and marketing and new media.He has been marketing professor at the University of Siena and adjunct professor of "Brand Management in Multicultural Environment" at the University of Colorado at Colorado Springs. He is author of several books and articl...
Tags
business model
marketing
innovation
co-creation
lego
fashion
digital
internet marketing
strategic design
external networks
strategy
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experience
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customer driven innovation
multichannel
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Presentations
(4)Likes
(23)Customer Insight through the Buyers\’ Journey
Christine Crandell
•
12 years ago
How b2b brands talk past their customers
McKinsey on Marketing & Sales
•
9 years ago
10 Personas to help understand Social Media Users
✔ Antony Slabinck
•
14 years ago
12205 drapers luxury_report-single
Simon Cunliffe
•
10 years ago
State of the Video Game Industry
Margaret Wallace
•
10 years ago
Social Media Shakedown of Top Brands in March 2013
Unmetric
•
11 years ago
Digital killed the book?
XPLAIN
•
11 years ago
Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People and Create Value
Kelsey Ruger
•
11 years ago
The Comparative Context: Journeys Across the Digital Ecosystem
Michelle Berryman
•
11 years ago
LUXURY IN CHINA: Get Rich Is Glorious
Trendbüro
•
15 years ago
2012 Digital Predictions
Soap Creative
•
12 years ago
Scenarios For Design: Interaction10 Workshop by Elizabeth Bacon
Elizabeth Bacon
•
14 years ago
Introduction to building and using personas and scenarios in design
Penny Hagen
•
15 years ago
Amazon.com: the Hidden Empire - Update 2013
Fabernovel
•
12 years ago
New culture of learning
Judy O'Connell
•
12 years ago
Innovation and the Rise of the Social Consumer
Horizn Inc.
•
12 years ago
Brand Masterclass Week Two
Idris Mootee
•
16 years ago
Zara Marketing Campaign Design
Carmen Neghina
•
14 years ago
The Future of the Newspaper: multi-media, multi-channel, multi-platform - DDr. Horst Pirker
inma outlook 2009
•
15 years ago
Foursquare for Business & Retail
BWEST Interactive
•
13 years ago
Social Media Marketing English Edition
Vinny Wu
•
13 years ago
Marketing With Digital Media Solutions (Triangle AMA May 09)
Triangle American Marketing Association
•
14 years ago
PodCamp: Let's Talk About Social Media Measurement
Beth Kanter
•
16 years ago
Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Director International Master in Luxury Management, Mip School of Management, Politecnico di Milano
Industry
Education
Website
www.marketingreloaded.com/blog
About
Strategy and marketing consultant and professor has developed a strong international experience in consulting (as Senoir Associate for Valeocon) on business model innovation, brand portfolio building and management, multichannel marketing and marketing and new media. Head of the Marketing Department of one of the leading Italian Business School (Mip-School of Management) teaches in MBA and in-house training programmes on marketing management and marketing and new media.He has been marketing professor at the University of Siena and adjunct professor of "Brand Management in Multicultural Environment" at the University of Colorado at Colorado Springs. He is author of several books and articl...
Tags
business model
marketing
innovation
co-creation
lego
fashion
digital
internet marketing
strategic design
external networks
strategy
workshops
experience
design
customer driven innovation
multichannel
See more