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Bulgaria Bulgaria
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Knowledge is Power. Arm yourself
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About
I believe that marketing decisions depend upon the degree of knowledge we have about the outcome of marketing actions. My research interests are in various marketing areas - marcom, marketing strategies, consumer behavior.
Tags
marketing
sales promotion
атанас луизов
promotion
оценка на ефектите
анализ
промоции
econometrics
measuring effectiveness
marketing communications
резултати от промоции
effects
измерване
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