Massimo Carraro

- Milan Area, Italy, Italy
Work Founder Monkey Business, Founder Cowo® Coworking Project, Founder + board member Made in Lambrate
Industry Advertising / Marketing / PR
Website www.monkeybusinessmilano.it
About I am a copywriter and a coworking manager. Currently, I am partner of my agency Monkey Business/advertising in the jungle and I work for the coworking network "Cowo®" which I founded in 2009. I also run my own coworking space, about 10 desks in the premises of Monkey Business. I enjoy to leverage social media and blogging to get people to aggregate in real-life communities, such as the case of the Cowo network, who gathers about 80 spaces and a few thousand people, all of which has been done by means of word-of-mouth marketing only. I also authored a marketing book in Italian "Un etto di marketing (Alpha Test 2010), and the series of seven ebooks "Marketing Horror" (Apogeo Feltrinelli...

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