Personal Information
Organization / Workplace
São Paulo Brazil
Occupation
Managing Director
Industry
Advertising / Marketing / PR
Website
www.loyaltymkt.com.br
About
Marketing Professional with strong academic background and 20 years of experience, notably in Customer Relationship Management and Customer Analytics developing B2B and B2C marketing strategies with a focus on multichannel sales and loyalty.
Responsible for the areas of CRM at Souza Cruz, Banco Santander Brazil and LatAm and BankBoston. I am currently Managing Director of Loyalty Marketing Solutions, an award-winning brazilian Relationship Marketing agency, accumulating experience in developing marketing strategies with significant results for companies in diverses sectors such as Souza Cruz, Petrobras, O Boticário, VR Group, Accenture, Contax, Allianz Group, SESI, SEBRAE, Pronep Home ...
Tags
loyalty marketing
loyalty program
customer relationship management
loyalty
social media
social network
relationship
retention
direct marketing
social crm
consumer behaviour
recommendation
collaboration
trust
purchase intention
satisfaction
web2.0
psy
social networking
social sciences
loyal
abemd award
ad agency
See more
Presentations
(10)Likes
(1)Mobile Is Eating the World (2014)
a16z
•
9 years ago
Personal Information
Organization / Workplace
São Paulo Brazil
Occupation
Managing Director
Industry
Advertising / Marketing / PR
Website
www.loyaltymkt.com.br
About
Marketing Professional with strong academic background and 20 years of experience, notably in Customer Relationship Management and Customer Analytics developing B2B and B2C marketing strategies with a focus on multichannel sales and loyalty.
Responsible for the areas of CRM at Souza Cruz, Banco Santander Brazil and LatAm and BankBoston. I am currently Managing Director of Loyalty Marketing Solutions, an award-winning brazilian Relationship Marketing agency, accumulating experience in developing marketing strategies with significant results for companies in diverses sectors such as Souza Cruz, Petrobras, O Boticário, VR Group, Accenture, Contax, Allianz Group, SESI, SEBRAE, Pronep Home ...
Tags
loyalty marketing
loyalty program
customer relationship management
loyalty
social media
social network
relationship
retention
direct marketing
social crm
consumer behaviour
recommendation
collaboration
trust
purchase intention
satisfaction
web2.0
psy
social networking
social sciences
loyal
abemd award
ad agency
See more