Mike Hendrixen

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"The world is changing ever more rapidly, and the rules of marketing are no different. The old ways-run-of-the-mill TV commercials, ads in popular magazines and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" to have any effect at all. Be remarkable, or be invisible!" (inspired by Seth Godin) Specialties: • Marketing Strategy • Online & Social Media Marketing • PR • Product and Brand Management • Gamification

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Mike Hendrixen

The NBA and Social Media - A case study

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