Michael McComb

Hong Kong Hong Kong

Vice President Brand Communication, Greater China at SAP | Storytelling, innovation and China's digital transformation

Technology / Software / Internet

A creative strategist, communicator and innovator. An American transplant to Asia for more than 20 years. Has led teams and programs in Asia Pacific, Europe and the US serving in both corporate and consultancy roles. Multi-sector B2B and B2C experience in strategic planning and research, brand strategy and design, media and communications, sustainability and social responsibility. Trained as journalist. Enjoys mentoring. Consults and provides guidance to several NGOs/social enterprises. Vegan, endurance runner and aficionado of high-end cycling components.