Personal Information
Organization / Workplace
Leeds, United Kingdom United Kingdom
Occupation
Course Director - Undergraduate Marketing
Industry
Education
Website
neilkelley.tumblr.com
About
I'm Senior Lecturer and Course Director within the School of Marketing, PR and Communications, responsible for our two Undergraduate Marketing degrees BA (Hons) Marketing Management and BA (Hons) Marketing with Advertising Management.
I've brought in the CIM Graduate Gateway, BING Forward and Google Online Marketing Challenge for the Undergraduate degrees - adding a level of professional education and qualification to the already high quality degree content.
I am a Lead Examiner with the CIM for Digital Marketing, as well as one of their Specialist Awards/Modules - Mobile Marketing in Practice - and an Examiner with the University of Cambridge.
I'm also a practising marketer as well...
Tags
marketing
digital
communications
advertising
planning
strategy
ppc
seo
personal selling
beckett
leeds
degree
integrated marketing communications
display
web design
sem
sustainability
digital marketing
social media
earned media
cro
in-store
sponsorship
content marketing
user expereince
ux
sales
public relations
direct marketing
mix
sales promotion
objectives
media
situation analysis
audit
concepts
sostac
disruption
theory
introduction
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