Nelson Kuniyoshi

São Paulo Area, Brazil Brazil

Strategic Planning, Creativity, Culture & Consumer insights

Advertising / Marketing / PR

Are you feeling stuck? In need of a jolt of creativity? Perhaps I could help. I have 25 years of experience working as Strategic Planner in the advertising industry, having worked across many industries and categories. I've an extensive international experience, having worked in agencies such as JWT, Talent, Y&R, FCB and BBDO-Japan, with brands and clients such as Unilever, Mercedes-Benz, Bradesco, SKY TV, and Mars Inc. . I'm one of the founding members of the Grupo de Planejamento (GP), Account Planning Group Brazil, have lectured at Miami Ad School's Strategic Planning Bootcamp. I frequently lecture about Communication Analysis, Creative Brief, and Creativity.