Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
Strategic Planning, Creativity, Culture & Consumer insights
Industry
Advertising / Marketing / PR
Website
medium.com/culture-drops
About
Are you feeling stuck? In need of a jolt of creativity? Perhaps I could help. I have 25 years of experience working as Strategic Planner in the advertising industry, having worked across many industries and categories. I've an extensive international experience, having worked in agencies such as JWT, Talent, Y&R, FCB and BBDO-Japan, with brands and clients such as Unilever, Mercedes-Benz, Bradesco, SKY TV, and Mars Inc. . I'm one of the founding members of the Grupo de Planejamento (GP), Account Planning Group Brazil, have lectured at Miami Ad School's Strategic Planning Bootcamp. I frequently lecture about Communication Analysis, Creative Brief, and Creativity.
- Presentations
- Documents
- Infographics
What is Comms Planning?
Julian Cole
•
10 years ago
Creative Brief Workshop
Mr President
•
14 years ago
The Creative Brief: A Research Project
Jasmin Cheng
•
13 years ago
The Audience Is Always Right
mad blog
•
14 years ago
What's Next In Marketing And Advertising (2009)
Paul Isakson
•
14 years ago
Brand "U.0"
David Armano
•
15 years ago
Planning Needs Some Planning
Gareth Kay
•
15 years ago
Brand Masterclass Week Two
Idris Mootee
•
16 years ago
The Birth Of A Grand Strategist By Waqar Riaz
Waqar Riaz
•
14 years ago
Connections Planningness
Jason Oke
•
14 years ago
Product Design using Lean UX
George Elkhabbaz
•
8 years ago
The Brief For The Sistine Chapel
Steven Stark
•
16 years ago
Liquid Workforce - Tech Vision 2016 Trend 2
Accenture Technology
•
8 years ago
The Future Of Television
P J
•
13 years ago
Account Planning in Digital Age
Zigurds Zakis
•
14 years ago
IPA's "The Long and the Short of It" - BrainJuicer synopsis
System1 Group
•
10 years ago
Empathy: The Fundamental Skill Of Our Times
FCB Brasil
•
8 years ago
Some Top CRM Programmes
Charlie Hunter-Schyff
•
15 years ago
10 Mandamentos do Engajamento 2008
Fabiano Coura
•
14 years ago
2010 green brands global media final
Green Brands Survey
•
13 years ago