Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
VP, Customer Experience Strategy at MRM//McCann
Industry
Advertising / Marketing / PR
Website
thehalfnotwasted.tumblr.com/
About
I am a proven strategic thinker with deep knowledge of digital experience design and customer empathy. Over the course of my 16 year career, I have consulted for clients in a variety of industries including: automotive, high tech, finance, apparel, manufacturing, entertainment, travel, services, and various non-profit organizations. I have consistently achieved business results for my clients and have earned several Gold Effie awards to show for it.
Specialties: Customer experience design, digital experience strategy, holistic marketing communications planning, persona development, data analysis, brand strategy, and consumer research.
- Presentations
- Documents
- Infographics
5 Things I Wish I Knew – A Service Design Journey
Jamin Hegeman
•
10 years ago
How To Do Ethnography and Field Research
Sam Ladner
•
15 years ago
Smith pov-8-modes-of-shopping-report
James Kim
•
9 years ago
Digital Lab CES Recap -- Everything Brands and Marketers Need To Know
BBDO
•
9 years ago
Internet of Cars, Andreas Mai, Cisco Systems
Andreas Mai
•
10 years ago
The Future of Business Models #FutureOf
Jeremiah Owyang
•
10 years ago
By People, For People
Tim O'Reilly
•
9 years ago
Visual Virality
NewsCred
•
10 years ago
Agility and Organisational Change
Neil Perkin
•
10 years ago
Think small
Gareth Kay
•
12 years ago
How to tackle a digital briefing - MacGyver Style
Isabelle Dumortier
•
11 years ago
JWT: 100 Things to Watch in 2014
Karen Sanchez
•
10 years ago
Most contagious 2013
Contagious
•
10 years ago
A Planner's Playbook - Everything I learned about planning at Miami Ad School New York
Sytse Kooistra
•
10 years ago
Frog Design 2013 Tech Trends
Freelance : NYC
•
11 years ago
IDEO workshop for Techstars
Tom Hulme
•
10 years ago
Digital Strategy Toolbox
Julian Cole
•
11 years ago
The hottest analysis tools for startups
Liane Siebenhaar
•
10 years ago
A Content Strategy Roadmap
Kristina Halvorson
•
12 years ago
Introduction to SEO
Rand Fishkin
•
13 years ago