Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
VP, Customer Experience Strategy at MRM//McCann
Industry
Advertising / Marketing / PR
Website
thehalfnotwasted.tumblr.com/
About
I am a proven strategic thinker with deep knowledge of digital experience design and customer empathy. Over the course of my 16 year career, I have consulted for clients in a variety of industries including: automotive, high tech, finance, apparel, manufacturing, entertainment, travel, services, and various non-profit organizations. I have consistently achieved business results for my clients and have earned several Gold Effie awards to show for it.
Specialties: Customer experience design, digital experience strategy, holistic marketing communications planning, persona development, data analysis, brand strategy, and consumer research.
- Presentations
- Documents
- Infographics
Amazon.com: the Hidden Empire - Update 2013
Fabernovel
•
13 years ago
The Future of Business Models #FutureOf
Jeremiah Owyang
•
10 years ago
The hottest analysis tools for startups
Liane Siebenhaar
•
10 years ago
Introduction to SEO
Rand Fishkin
•
13 years ago
Digital Strategy Toolbox
Julian Cole
•
11 years ago
5 Things I Wish I Knew – A Service Design Journey
Jamin Hegeman
•
10 years ago
A Content Strategy Roadmap
Kristina Halvorson
•
12 years ago
What is Digital Strategy?
Julian Cole
•
11 years ago
JWT: 100 Things to Watch in 2011
J. Walter Thompson Intelligence
•
13 years ago
IDEO workshop for Techstars
Tom Hulme
•
10 years ago
Mike Krieger, Instagram, Warm Gun 2012
500 Startups
•
11 years ago
Most Contagious 2012
Contagious
•
11 years ago
The brief in the post digital age
Gareth Kay
•
14 years ago
ideas idea ideas: strategy talk with MAS
Heidi Hackemer
•
13 years ago
Epic Win - Why Gaming is the Future of Learning
Jane McGonigal
•
15 years ago
Most contagious 2013
Contagious
•
10 years ago
MDW NY | Faris Yakob_Strategy for the Post-Digital Age
Boulder Digital Works at CU
•
13 years ago
Visual Virality
NewsCred
•
10 years ago
How To Do Ethnography and Field Research
Sam Ladner
•
15 years ago
Most Contagious 2011
Contagious
•
12 years ago