eMarketing Strategy

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Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstev

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eMarketing Strategy

Face-to-Face Rules: Why Event Marketing Still Matters in B2B

B2B Data-Driven Inbound Marketing

Solving Today's B2B Multi-channel Marketing Challenges

New Ways to Connect with Business Customers: B2B Marketing Has Changed Forever

Segmentation in B-to-B Markets: The Role of Data

Comparative Analysis B-to-B Prospecting Data

Social Media Meets Direct Marketing