Personal Information
Organization / Workplace
Jeddah Saudi Arabia
Occupation
Market Research Manager
Industry
Telecom / Mobile
About
I decrease the gap between what customers actually think about us, category and competition and what we as marketers believe they think.
I help enhance understanding of consumer behavior, what levers to pull to influence it, and the best way to communicate it.
With more than eight years experience in the Market Research industry in both client servicing and research buyer/user roles, I know the limitations of traditional, questioning based research. I overcome these limitations by integrating data from multiple sources (behavioral data, customer perceptions, observations, social media), generate clear, actionable insights.
I have hands-on experience with branded and generic market re...
Likes
(17)Smart city mission and vision
Dr. Pallavi Badry
•
6 years ago
Creative tourism into
Greg Richards
•
8 years ago
Social government: a platform for online collaboration
Patrick McCormick
•
12 years ago
Building blocks of Civic Engagement platform
Giovanni Maggini
•
9 years ago
A gentle introduction to BIM
Rajan Filomeno Coelho
•
8 years ago
Building Information Modeling (BIM)
Hamzah Meraj, Faculty of Architecture, Jamia Millia Islamia, New delhi
•
7 years ago
Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development
Dana Mitroff Silvers
•
8 years ago
"Past Present and Future of Entrepreneurship Education" presentation at USASBE Conference Jan 10, 2016
Massachusetts Institute of Technology
•
8 years ago
SPARK15: Simplifying Sustainability Through Gamification
Urjanet
•
8 years ago
The Corporate Innovation Imperative: How Large Companies Avoid Disruption by Strengthening Their Ecosystem
Jeremiah Owyang
•
7 years ago
The Future of Business Models #FutureOf
Jeremiah Owyang
•
10 years ago
Defining Innovation Types.
Dr. Marc Sniukas
•
14 years ago
Profitable Products Sell Value: Why Value-Based Pricing Wins
CompellingPM
•
8 years ago
Marketing Planning Process
Sushant Murarka
•
15 years ago
IBM Collaborative Innovation Platform - ThinkPlace
Kapil Gupta
•
11 years ago
What is the difference between a Policy, Process, and Procedure
Kathy Stanford Jackson
•
12 years ago
Personal Information
Organization / Workplace
Jeddah Saudi Arabia
Occupation
Market Research Manager
Industry
Telecom / Mobile
About
I decrease the gap between what customers actually think about us, category and competition and what we as marketers believe they think.
I help enhance understanding of consumer behavior, what levers to pull to influence it, and the best way to communicate it.
With more than eight years experience in the Market Research industry in both client servicing and research buyer/user roles, I know the limitations of traditional, questioning based research. I overcome these limitations by integrating data from multiple sources (behavioral data, customer perceptions, observations, social media), generate clear, actionable insights.
I have hands-on experience with branded and generic market re...