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Chidambaram Area, India, South India India
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About
Mutharasu Appasamy Selvarasu is a Professor at the Annamalai University, Annamalai Nagar, India, Department of Business Administration from 1998 and Founder President, MRSI-AU [Market Research Scholar International-Annamalai University] from 2011. He holds a Ph.D. in Business Administration and M.B.A. and B.Sc. degree in Agriculture from the same University. He was Professor of Marketing at SVPISTM [Sardar Vallabhbhai Patel International School of Textile and Management, Ministry of Textiles, Government of India - 2007 - 2008]. Currently, He serves on the Editorial Review Boards of International Journals and Indian National Journals in the field of Quantitative Methods, Economics, Financ...
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nine knowledge areas
project management
pmp
pmi
commercial banks
credit rating grounded theory
eco tourism
annamalai university
listing of summary
measure of agreement
proportions
cross-classificaion
scale data descriptive
nominal ordinal scale data frequencies
service marketing
service design
leadership
employee development
business corporate employee communication
marketing brands customer centricity strategies
strategic leadership marketing leadership
market opportunities pricing promotion distributio
green marketing
planet marketing 8m2s
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