Siegel+Gale

branding siegelgale customer experience simplicity marketing siegel+gale social media alan siegel strategic branding firm digital thomas mueller brand simplification brand research brands b2b brand promise touchpoints design mobile social media strategy global brand simplicity index b2b marketing cmo b2c journey map customer experience touch points journey mapping brand strategy simple plain language customer journey map touchpoint brand architecture brand name financial services branding financial services digital strategy innovation brand communication employee engagement touch points storytelling brand experience naming research pivot conference communications siegelgale purpose david srere baby boomers ad tech interactive adtech net mergers and acquisitions hospital patient experience hospitals hospital patients consumerization c-suite consumers b2bnow marketeers consumerization of b2b h2h humanizing brands b2b2c logo connectivity messaging networking culturecode healthcare health insurance content paypal uber fedex digital experience strategic platform strategic brand platform relationships success values community global culture network irish business visual style mission visual identity experience health care nonprofit medical sigel and gale start-ups google user experience nest data westjet empathy nike social content marketing differentiation brand voice brand messaging brand positioning omni-channel brand investment health insurance brand health insurance branding health insurance simplification company promise top brands 2014 fast company branding best practice branding firm technology brand story technology brand storytelling irene etzkorn brand story brand stories brand experiences branding in china robi return on investment roi fact-based branding web design mra market research brite '12 social media marketing baylor health care document design social consumer consumer engagement plain2011 the economist china focus interactive summit organizational purpose purpose engaging with purpose focus focus summit siegelgale ceo flip cam millenials playstation portable psp millenial generation playstation sony flip anayou branding design simplicitylab environment protection agency epa iphone everyday food facebook dinner tonight every day food harley-davidson care support of america blackberry martha stewart irs ibm government ted transparency credit card agreement internal revenue service