Sonia Villanueva

Madrid Area, Spain Spain

strategist, experience designer, innovation woman

Technology / Software / Internet

Senior UX Strategist & Service Designer for +15 years, inspired by social change, design and technology, focused on helping institutions and tech driven companies to innovate designing products and services that matter. As noneko founder (a design and change maker studio based in Madrid) I am in charge of the whole spectrum of innovation process, from research design, co-creation with stakeholders, design thinking, HCD, IA, UX and prototyping to testing, in cross-functional teams in the fields of Banking, Tourism, Telecoms, Social Media, Government and Public Services and European Agencies. As author of the report UX DESIGN SURVEY - SPAIN 2016 I am responsible of the ideation, executio...