Personal Information
Organization / Workplace
Singapore Singapore
Occupation
Experiences which interest in context that matter
Industry
Advertising / Marketing / PR
About
The way we access and consume information and content has changed considerably in the last 10 years. I love exploring how internet and technology enable brands and people to interact and connect around common social objects. While there are a lot of opportunities for content creation, our focus needs to be on the content that needs to be out there. With data and digitally driven knowledge of what consumers want, it's easier to see which content pieces are our cash-cows, our work-horses and even the mythical unicorns of our content strategy..metaphorically speaking.
There are so many 'moments of truth' at which a person reassess or strengthens her decision to engage with a brand, making i...
Tags
social media
digital engagement
user generated content
india
trend analysis
entrepreneurship
social change
social networks
grassroots movements
content strategy
consumer
content
performance indicator
website tagging
implementing digital campaigns
measurability
analytics
metrics
benchmarks
kpi
measuring performance
dashboard
digital campaigns
social network
digital strategy
social media marketing
case studies
brand strategy
integrated marketing campaign
digital marketing
See more
Presentations
(4)Likes
(66)Analog Strategy for Digital Marketing
Andreas Krasser
•
4 years ago
How we created Customer Personas for our online travel brands
Andre Van Kets
•
10 years ago
Strategic Planning & the Importance of Consumer insights
Karen Saba
•
11 years ago
Value Proposition Design
Yves Pigneur
•
9 years ago
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
AMASanDiego
•
8 years ago
Trendwatching 2009 04 Sellsumers
Wagner Gonsalez
•
14 years ago
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
•
8 years ago
Mapping the customer experience: innovate using customer experience journey maps
Joyce Hostyn
•
12 years ago
Content Marketing Strategy Workshop
Michael Brenner
•
8 years ago
Creating Content for Millennials: Why It Matters + Strategies for Succss
NewsCred
•
8 years ago
Designing Around Storytelling - Breaking Borders, Reading 18 August 2015
Anna Dahlström
•
8 years ago
Trends + Trendsetters: The Best in Automotive Content Marketing
NewsCred
•
9 years ago
Automotive Guide to Pinterest & Instagram
Sharad Verma
•
9 years ago
AdReaction Multiscreen 2014 By Millward Brown
servicesmobiles.fr
•
10 years ago
trendwatching.com's BRAND SACRIFICE
TrendWatching
•
9 years ago
5 C's of Viral Marketing - Evening session at Hyper Island Singapore September 20th, 2014
Jesper Åström
•
9 years ago
Build. Better. Content!
Jonathon Colman
•
9 years ago
Designing Customer Experience - Cookbook
Jin Kang Møller
•
11 years ago
Meet Generation Z: Forget Everything You Learned About Millennials
sparks & honey
•
9 years ago
brandshare: Edelman’s Consumer Marketing Study
Edelman
•
10 years ago
Measure What Matters: Measurement & ROI for Hyper Island Master Class
The Difference Engine
•
11 years ago
Revisiting The Old Rules Of Branding
Bridget Jung
•
9 years ago
Digging For The Bone: How to Jumpstart Creative Thinking
Make Brilliant Ideas
•
9 years ago
W+K Luan Dun July 2014
Wieden+Kennedy Shanghai
•
9 years ago
WHO PUTS THEIR PLANNER IN THE CREDITS? [INFOGRAPHIC]
becca taylor
•
9 years ago
Singapore startup ecosystem and entrepreneur toolbox - Jun 2014
Arnaud Bonzom
•
9 years ago
We Are Social presents Social Brands: The eBook
We Are Social Singapore
•
10 years ago
The Art of Branding by Guy Kawasaki
Guy Kawasaki
•
9 years ago
The Context for Getting to Great Ideas
Edward Cotton
•
10 years ago
Data and Culture- How the Culture Industries are Leading us to a Man and Machine Future
Edward Cotton
•
10 years ago
Personal Information
Organization / Workplace
Singapore Singapore
Occupation
Experiences which interest in context that matter
Industry
Advertising / Marketing / PR
About
The way we access and consume information and content has changed considerably in the last 10 years. I love exploring how internet and technology enable brands and people to interact and connect around common social objects. While there are a lot of opportunities for content creation, our focus needs to be on the content that needs to be out there. With data and digitally driven knowledge of what consumers want, it's easier to see which content pieces are our cash-cows, our work-horses and even the mythical unicorns of our content strategy..metaphorically speaking.
There are so many 'moments of truth' at which a person reassess or strengthens her decision to engage with a brand, making i...
Tags
social media
digital engagement
user generated content
india
trend analysis
entrepreneurship
social change
social networks
grassroots movements
content strategy
consumer
content
performance indicator
website tagging
implementing digital campaigns
measurability
analytics
metrics
benchmarks
kpi
measuring performance
dashboard
digital campaigns
social network
digital strategy
social media marketing
case studies
brand strategy
integrated marketing campaign
digital marketing
See more