Personal Information
Organization / Workplace
San Francisco United States
Occupation
Content Strategist / Designer
Industry
Technology / Software / Internet
Website
www.linkedin.com/in/stefandersen
About
Here’s what I believe: Creating passionate, kick-ass users is the best customer retention strategy.
Currently I work at salesforce.com, where I draw on my background in game design, teaching, and instructional design to make our products easier to learn and more engaging. I collaborate with UX designers and product managers to develop compelling onboarding experiences for new users, as well as new interaction patterns that help existing users learn new features.
Tags
design
engagement
behavior
onboarding
instructional design
documentation
human-computer interaction
user assistance
user experience
motivation
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