Personal Information
Organization / Workplace
Wausau, Wisconsin Area, Wisconsin United States
Occupation
Behavioral Scientist, Author, Speaker, Consultant, Mentor -- Understand, Predict, Direct Human Behavior
Industry
Apparel / Fashion
Website
www.theteamw.com
About
I have a Ph.D. in Psychology. I apply research in brain science, and psychology to predict, understand, and explain what motivates people and how they behave. My consulting includes applying behavior science to the design of websites, software, medical devices, tv ads, physical devices, presentations, experiences, and physical spaces. I am an author, teacher, mentor, and consultant to Fortune 1000 clients, government, non-profit, and start-ups. My books include: How To Get People To Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design: What makes them click?
Specialties: Behavioral Science, Brain Sc...
Tags
susan weinschenk
user experience
design
ux
upa2011
psychology
iue
the team w
weinschenk
neuro web design
usability
guthrie weinschenk
thebrainlady
behavioral design
brain science
decisions
psychology of buying
behavioral science
buying
marketing
generational differences
lean startup
lean ux
psychology of design
the brain lady
neuro web design talk
upa
what makes them click
persuasive design
web design
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