Personal Information
Organization / Workplace
Sydney, Australia, Karnataka Australia
Occupation
Digital Analytics and Optimization practitioner
Industry
Finance / Banking / Insurance
About
Achievement oriented professional with 6 years of corporate expertise in Digital channels intelligence, analytics, optimization and managing Digital assets
Hands on experience in insights driven digital marketing. Proficient in Adobe stack. Skill set tagging, measuring and optimizing digital marketing efforts. Specialized in analyzing onsite behavior and drawing trends. design and conduct analysis, interpreting results and synthesizing recommendations.
Responsible for improving visitor engagement and site conversions. Test hypotheses and give the best digital experience using tactical and data driven approaches through testing and targeting. Executed A/B, MVT and behavioral targeting te...
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