Personal Information
Organization / Workplace
Sydney, Australia, New South Wales Australia
Occupation
Marketing & digital consultant. Blogger. Mentor.
Industry
Advertising / Marketing / PR
Website
www.marketingbytes.com.au
About
I am a marketer with 20+ years experience in B2C and B2B advertising, direct, loyalty & digital. My approach to marketing strategy is based around three core competencies: being technology-savvy, customer-centric, and a brand custodian.
My senior roles in agencies and client-side enables me to provide a 360 degree approach to marcoms, particularly integrating digital and traditional marketing tactics to support a company/brand market position. My specialist expertise is influencing how consumers use digital channels in their journey to purchase.
I have lead teams in the planning & delivery of eCommerce, web content management, website development, online advertising, social media, emai...
Tags
social
social media marketing
social media
content marketing
customer journey mapping'
'marketing technologist' 'venn diagram' 'digital'
sitecore dreamcore cms icaa website development
See more
Presentations
(6)Likes
(18)Key Digital Trends for 2017
Ogilvy Consulting
•
7 years ago
Influencer and Content Marketing - Lee Odden at Content Marketing World 2014
TopRank Marketing Agency
•
9 years ago
Digital Strategy Toolbox 2014
Julian Cole
•
9 years ago
50 Stats You Need to Know About Content Marketing
NewsCred
•
10 years ago
Build. Better. Content!
Jonathon Colman
•
9 years ago
21 Tactics to Acquire Customers
ReferralCandy
•
9 years ago
10 quotes by Brian Solis on the Future of Business
Prezly
•
9 years ago
Sharing is the New Buying: How to Win in the Collaborative Economy
Jeremiah Owyang
•
10 years ago
20 questions to ask before launching a content strategy
King Content
•
10 years ago
The little black book of social media for business
King Content
•
9 years ago
Why Follower Count is Bullshit
Mackenzie Fogelson
•
10 years ago
Staying current in the digital age
Jenny Williams
•
10 years ago
Why Creativity in Digital is More Important Than Ever - Mike Zeederberg
Zuni
•
10 years ago
JWT: 100 Things to Watch in 2014
J. Walter Thompson Intelligence
•
10 years ago
Curating Demand: Marketing in a 24/7 world
Joanne Jacobs
•
10 years ago
Julian Cole - How to measure digital campaigns
Mitya Voskresensky
•
11 years ago
20 Epic Examples of Content Marketing
Joe Pulizzi
•
10 years ago
2013 11 mobile eating the world
Benedict Evans
•
10 years ago
Personal Information
Organization / Workplace
Sydney, Australia, New South Wales Australia
Occupation
Marketing & digital consultant. Blogger. Mentor.
Industry
Advertising / Marketing / PR
Website
www.marketingbytes.com.au
About
I am a marketer with 20+ years experience in B2C and B2B advertising, direct, loyalty & digital. My approach to marketing strategy is based around three core competencies: being technology-savvy, customer-centric, and a brand custodian.
My senior roles in agencies and client-side enables me to provide a 360 degree approach to marcoms, particularly integrating digital and traditional marketing tactics to support a company/brand market position. My specialist expertise is influencing how consumers use digital channels in their journey to purchase.
I have lead teams in the planning & delivery of eCommerce, web content management, website development, online advertising, social media, emai...
Tags
social
social media marketing
social media
content marketing
customer journey mapping'
'marketing technologist' 'venn diagram' 'digital'
sitecore dreamcore cms icaa website development
See more