Van Shea Sedita

Greater Philadelphia Area, NY United States

Principal UX Designer at Capital One / Adjunct Instructor at NYU; CUA & CXA

Technology / Software / Internet

I provide clarity. To truly succeed, businesses need fluid creative thinking and honest communication. Helping ideas flourish through clarity is a designer’s job. That is my job. For me, it all starts and ends with the audience. I have focused on understanding target audiences and perfecting user-centered design for the span of my career, because if my work doesn’t resonate with them, what’s the point? I have been a lifelong designer working in print and have embraced and created for mobile and other digital platforms. From research and branding to sketching, graphics and simple interface design, I provide clarity. I am always looking to collaborate with new partners who respect