Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Brand Director. Branding and storytelling expert. Digital marketing. Managing the touchpoints consistency
Industry
Advertising / Marketing / PR
Website
socultstudio.com
About
Marketing expert and passionate about creative & entertainment industries. Working on Brand Culture through storytelling techniques. Managing the touchpoints consistency.
I believe that a brand must develop a coherent and recognizable culture at each touchpoint for all their audiences (internal and external). Through their strong personas (identities), the stories they share and the way they create and remain relations with influencers, customers, local heroes, media, employees etc.
I believe that every touchpoint and each interaction must create value for both brand AND users.
Working on using narrative techniques to define brand strategies :
- brand persona branding, brand ident...
Tags
brand
content
advertainment
See more
Presentations
(2)Likes
(23)The Brand Gap
Sj -
•
14 years ago
What's Next: Social Media Trends 2020
Ogilvy Consulting
•
4 years ago
Content Strategy: The Future of Marketing
Kristina Halvorson
•
14 years ago
Economist Ads On Edge Recession
Phil Teer
•
15 years ago
The Future Of Social Networks
Charlene Li
•
16 years ago
Créer et développer des communautés autour des marque média
Cedric Motte
•
16 years ago
Apple Brand Experience
Korhan Buyukdemirci
•
15 years ago
Google & Apple common brand values
Korhan Buyukdemirci
•
15 years ago
Content + Commentary: How Media Brands Invite, Manage, and Benefit From User Commenting and Participation Online
Karen McGrane
•
15 years ago
Providing Relationship Platform For Content Creation And Delivery By Saiful Hidayat For Imoca 25 26 11 2008
Saiful Hidayat
•
15 years ago
Mass Media vs. User-Generated Content
Gustavo Machado
•
16 years ago
Social Media Marketing: Nike Plus Human Race
Liang Wang
•
15 years ago
Branded Entertainment Omelet
omeletla
•
15 years ago
Content Marketing = Brand New Marketing?
Helge Tennø
•
15 years ago
Web 2.0 Expo Berlin: Open Platforms and the Social Graph
David Recordon
•
16 years ago
Social Media and Its Impact on Consumer Behavior
Deep Focus
•
16 years ago
Crucial Conversations In Social Media
Kelsey Ruger
•
16 years ago
United London Case Studies
Richard Huntington
•
16 years ago
The Brand Gap
coolstuff
•
17 years ago
The Power Of The Blog
darrendraper
•
16 years ago
Creative ways to construct winning e-mails
SergeVDZ
•
16 years ago
Firstimpression, Marketing, Brand and Participants
Helge Tennø
•
16 years ago
Portability: Identity and Data
Jon Gatrell
•
16 years ago
Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Brand Director. Branding and storytelling expert. Digital marketing. Managing the touchpoints consistency
Industry
Advertising / Marketing / PR
Website
socultstudio.com
About
Marketing expert and passionate about creative & entertainment industries. Working on Brand Culture through storytelling techniques. Managing the touchpoints consistency.
I believe that a brand must develop a coherent and recognizable culture at each touchpoint for all their audiences (internal and external). Through their strong personas (identities), the stories they share and the way they create and remain relations with influencers, customers, local heroes, media, employees etc.
I believe that every touchpoint and each interaction must create value for both brand AND users.
Working on using narrative techniques to define brand strategies :
- brand persona branding, brand ident...
Tags
brand
content
advertainment
See more