Marcelo de Almeida Andrade

Sydney, Australia Australia

Head of Strategy

Advertising / Marketing / PR

12 + years experience in marketing and communication among highly qualified advertising agencies and companies. Deep knowledge in digital environment and social media planning, experiential marketing, account, client relationship, branded content, editorial plan and content calendar, influencer/evangelist programs, community management, digital crisis management, consumer behaviour, branding and CRM strategies. Knowledge on international relationships between governmental institutions and nongovernmental organisations, digital media, DSP, dynamic display ads, Media Trading Desk, programmatic buying and real time bidding. Large experience in corporate events, product launches and activat...