Personal Information
Organization / Workplace
Toronto, Canada Area Canada
Occupation
Co-Founder of Heartbeat Technologies
Industry
Technology / Software / Internet
About
I am a market research innovator and entrepreneur with a solid research management career on the client & supplier side, consulting experience, and an award-winning portfolio of research inventions. I designed, executed and managed hundreds of quantitative, qualitative and hybrid methodology studies for dozens of clients in Canada and US in a wide range of industries.
A marketer by training and a market researcher by trade, I was never satisfied with numbers and observations, always pushing to understand the "deep why" behind consumer (and my own) decisions, and to connect the dots between cognitive sciences, consumer research and marketing. This curiosity put me on a quest to understa.
Tags
retail
shopper marketing
shopper insight
cpg marketing
conscious business
neuroscience
research
toronto
survey
grocery
canada
emotional triggers
emotional loyalty
foresight momentum
foresight
4sight
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