Vicky Mason

Guildford, United Kingdom United Kingdom

Head of CRM at The Body Shop

Retail

Customer-focussed Marketing & Communications professional with a keen interest in customer loyalty/membership, digital, data and the overall customer experience. Broad marketing experience covering automotive, luxury, sports marketing and telecoms sectors at global, European and UK level. Marketing strategy, planning and end-to-end campaign management experience, covering a range of communications channels (email, SMS, customer magazines, social media, website and portals, advertising, mail, POS, search, paid media). Expertise also includes overseeing customer satisfaction/NPS programmes, CRM database development and customer data strategy. Team management experience and qualified coac...