Personal Information
Organization / Workplace
São Paulo, Brazil Brazil
Occupation
Director - Webedia Life
Industry
Medical / Health Care / Pharmaceuticals
About
I´ve been working with CRM and customer focused projects and programs since 2000 inprojects for industries like telecommunications, pharma, and product goods,Brazil and Latin America Along the last15 years, in the pharmaceutical industry, main deliveries along this time included the Customer Startegy plan implementation for all 10 affiliates of Roche in Latin America, Multichannel and patient oriented initatives management at MSD and the startup of Pfiozer Brazil MCM operations. Currently leading a 40+ people teamto procucehealthcare content and projects for customer and patients.Published a few articles and books, and gave speeches from time to time for many companies and institutions
Tags
crm
digital marketing
redes sociais; varejo farmaceutico
digital
farma
indicadores
customer journey
relevância
aplicativos
conteúdo
pharma
mcm
mobile
pacientes
estrategia digital
strategy
patients
interação
facebook
call centre
virtual
call center
contact center
social media
contact
midia social
informação
conteudo
online
representante virtual
edetailing
estrategia
clientes
clm
relacionamento
customer relationship management
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