Personal Information
Organization / Workplace
Chicago, IL United States
Occupation
CMO at Large
Industry
Advertising / Marketing / PR
Website
www.linkedin.com/in/danatodd
About
Dana Todd has driven value for hundreds of companies since 1996, helping them find wisdom and success in integrated marketing. Dana has had an illustrious career in online marketing and search marketing, first leading interactive agency SiteLab; founding SEMPO and its training arm SEMPO Institute; and launching a startup called Newsforce that redefined digital advertorial and sponsored content. Most recently, she was SVP global sales and marketing for Performics, a Publicis agency, and CMO for Aftermath and SRVR LLC. Dana is a favorite speaker at industry conferences, and an opinion leader in national and industry news
Tags
digital marketing
pr
search engine marketing
internet marketing
search engine optimization
seo
public relations
relations
public
search marketing
news
journalism
media
social
retailing
branded content
branding
strategy
ad:
advertorial
blogging
blogs
connected cars
internet of things
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communication strategy
marketing
integrated marketing
product marketing
adwords
retail trade
data management
google
syndication and feeds
merchandising
social media
e-commerce
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display media strategy
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analytics
keyword research
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emetrics
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sem
sempo
google ads
search industry
search reputation
sponsored content
article marketing
optimize press releases
news search
crisis management
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ppc
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content strategies
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2.0
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