Personal Information
Organization / Workplace
Chicago, ILLINOIS United States
Occupation
Founder & Principal Strategist
Industry
Advertising / Marketing / PR
About
Innovative thought leader. Midwife to deeper and better consumer empathy, brand insights and creative ideas.
Disciplined strategist. Understands brands and how consumers connect with them across their lifecycle. Shapes strategies and insights into brand experiences that grow relationships and drive valuable behaviors.
Trusted client advisor and partner. Gets their vision and challenges, earns their respect and confidence. Skillful at building bridges, fostering collaboration and raising the overall strategic bar.
Creative catalyst. Energizes the concepting process, encourages new thinking and provokes exceptional work.
Specialties:
Persona Development, Creative Strategy, Brand Devel...
Tags
user experience
brand
personas
associations
strategy
mobile
marketing and advertising
customer experience
internet marketing
empathy
content strategy
marketing
retention
loyalty
telecommunications
sustainability
communities
consumer goods and services
cpg
millennial
fomo
acquisition
influencers
social media
See more
- Presentations
- Documents
- Infographics
The Brand Gap
coolstuff
•
17 years ago
Brand Plan Workshop
Beloved Brands Inc.
•
12 years ago
Brand Positioning Workshop
Beloved Brands Inc.
•
11 years ago
PSFK Future of Retail Report 2012
PSFK
•
11 years ago
Creative Brief Workshop
Beloved Brands Inc.
•
12 years ago
Business Strategy + Brand Strategy
VCU Brandcenter
•
9 years ago
100 Bullet Points from #CannesLions 2011 by @jessedee
Jesse Desjardins - @jessedee
•
12 years ago
The Birth Of A Grand Strategist By Waqar Riaz
Waqar Riaz
•
14 years ago
Visualizing the Agency of the Future
JESS3
•
12 years ago
Connections Planningness
Jason Oke
•
14 years ago
12 Trends from Cannes 2011
The Social Practice
•
12 years ago
Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook
Society of Digital Agencies
•
13 years ago
Advertising and the role of creativity
edward boches
•
8 years ago
Havas Sports & Entertainment Global Review of 2011 and 2012 Predictions
Havas Sports & Entertainment
•
12 years ago
Stop Saying Viral - A Case for Spreadable Media
Eva Hasson
•
14 years ago
Digital is dead
Kai Platschke
•
13 years ago
Meet Charlene
Janet Clarey
•
16 years ago
The Planner Survey 2010
Heather LeFevre
•
13 years ago
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
Taly Weiss
•
14 years ago
Next Generation Social Marketing
Nedra Kline Weinreich
•
17 years ago