Personal Information
Organization / Workplace
Chicago, ILLINOIS United States
Occupation
Founder & Principal Strategist
Industry
Advertising / Marketing / PR
About
Innovative thought leader. Midwife to deeper and better consumer empathy, brand insights and creative ideas.
Disciplined strategist. Understands brands and how consumers connect with them across their lifecycle. Shapes strategies and insights into brand experiences that grow relationships and drive valuable behaviors.
Trusted client advisor and partner. Gets their vision and challenges, earns their respect and confidence. Skillful at building bridges, fostering collaboration and raising the overall strategic bar.
Creative catalyst. Energizes the concepting process, encourages new thinking and provokes exceptional work.
Specialties:
Persona Development, Creative Strategy, Brand Devel...
Tags
user experience
brand
personas
associations
strategy
mobile
marketing and advertising
customer experience
internet marketing
empathy
content strategy
marketing
retention
loyalty
telecommunications
sustainability
communities
consumer goods and services
cpg
millennial
fomo
acquisition
influencers
social media
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