Personal Information
Organization / Workplace
Berlin Area, Germany Germany
Occupation
Working at the interface between Innovation, Market Research and Marketing by leveraging Social Media/Technologies
Website
netnography.wordpress.com
About
I am Director Innovation at the Management Consultancy trommsdorff + drüner, innovation + marketing consultants GmbH.
Working at the interface between Innovation, Market Research and Marketing I am fascinated by integrating Social Media/Technologies & Digital Data into the generation of Insights, the identification of trends, the co-creation of new ideas and the building of interaction platforms for companies who are serious about being customer oriented.
Besides I am member of the advisory committee of the German Social Media Association “Arbeitsgemeinschaft Social Media” (http://ag-sm.de/).
I am a regular speaker at research and innovation conferences. My paper “Netnography Research ...
Tags
netnography
social media
esomar
mrx
online research
virtual ethnography
observational research
online communities
listening
online ethnography
mroc
cocreation
hyve
social media analysis
design
human-centred innovation
design thinking
open innovation
collaboration
co-creation
market research
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