Personal Information
Organization / Workplace
San Francisco Bay Area, California United States
Occupation
Agile / Community Marketer, MarTech Leader, and Author
Industry
Advertising / Marketing / PR
Website
www.rolandsmart.com
About
Roland believes that marketing is going through a transformation driven by new technologies and practices. He is a proponent of integrating Agile -the approach that revolutionized software development- with marketing. Doing so positions the chief marketing officer alongside the chief product officer as the two primary drivers of the business. This in turn enables the chief marketing officer to serve as the steward of the overall customer experience -not just the brand- at a time when companies are increasingly competing on this basis.
Roland is a product oriented marketing leader who serves as the VP of Social & Community Marketing at Oracle. As such, he oversees Oracle's user communiti...
Tags
agile marketing
marketing
agile
linguistics
digital body language
evolution
oracle
eloqua
social technology
marketing automation
product design
innovation
social media
social networks
npr
process
design
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