Simon Johnson

Simon Johnson
    • London, United Kingdom, London, United Kingdom
  • Work UX researcher at Sapient
  • Industry Education
  • Website www.linkedin.com/in/webindustries
  • About I'm a User Experience Research Consultant to help companies shape their strategy and discover new opportunities or improve the ones they have. I love conducting ethnographic research in order to bring to life how people think, act and feel. I have 19 years of online experience, am naturally empathic and have a good understanding of behavioural psychology. This combination allows me to help companies design successful services that work well and meet customers’ needs. Specialties: Ethnographic and contextual inquiry, user experience strategy, design innovation research, conceptual design, ideation, usability testing, lab-based usability research, affinity sorting, card sorting, diary st.
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