Chapter 1: What Is Marketing?

13 years ago 3737 Views

Chapter 16: The Marketing Plan

13 years ago 2672 Views

Chapter 15: Price, the Only Revenue Generator

13 years ago 1934 Views

Chapter 13: Professional Selling

13 years ago 8346 Views

Chapter 12: Public Relations and Sales Promotions

13 years ago 2158 Views

Chapter 6: Creating Offerings

13 years ago 2023 Views

Chapter 7: Developing and Managing Offerings

13 years ago 1852 Views

Chapter 4: Business Buying Behavior

13 years ago 9223 Views

Chapter 2: Strategic Planning

13 years ago 1975 Views